With the current economic climate, the tide has turned from being a candidate-driven market (i.e. the candidates are highly sought after) to a client-driven market (client vacancies are highly sought after).
It doesn’t mean the clients aren’t interviewing or asking to see CV’s, they are but be aware that such activity has differing motives.
Some companies are using the time to identify, qualify, and speak with prospective candidates who weren’t active or even passively looking at the market. Things have changed and a whole host of companies have been caught out by this pandemic. This has brought about a sense of uncertainty and unearthed some home truths for many organisations. The result is that some companies that were sitting pretty are now going through unchartered waters. Star performers in these companies may be open to receiving advances from others. This is why some companies are actively interviewing because they want the very best on-board to help them navigate the return to work.
If you’re a start performer, you are still highly sought after, regardless of the market conditions.
They will always have a stable career history, continuous employment, consistent high achievers – basically market movers who are recognised in their industry as being at the top of their game.
The second reason why some companies are interviewing is that they’re looking to identify prospective candidates for when things return to a degree of normality. That usually means that these individuals have the potential to be solid performers – the type you want in your team, rather than your competitor’s team. They may not be the very top performer but certainly they’ll be in the top 10-20% of their current company. Again, companies are interviewing and pinpointing prospective new employees, mapping out company growth for the next 6-12 months, possibly longer.
The final reason why I believe some companies are actively interviewing is for competitor insight. Who’s been most affected by this? Which companies will be around, which ones won’t. The idea of pivoting to new markets that aren’t as adversely affected by the pandemic as their current market. Market intelligence is a valuable commodity, especially if you have no understanding of certain sectors.
Not all markets have been hit as hard as others, for example, one area of tech might still be buoyant, whilst another is scaling down.
So now, more than ever, you need to stand out from the crowd.
Do this by reviewing your CV and your social profiles (LinkedIn, Xing, Reddit, etc.). As you can appreciate, I am receiving an abundance of CVs from candidates, yet very few have taken the time to update their profiles/CV, reducing their chances of success. I can’t stress how important it is to get this right. Recruiters are still busy. Amending CVs and making recommendations to candidates swallows up precious time. Make sure, as a candidate, you are putting your best self forward for any role.
If you’re asked to record or attend a video interview – practice, practice, practice! It’s so important. Trust me you don’t want to make the viewer fall asleep. I hate seeing myself on video or camera, it doesn’t come naturally to me, but if I had to submit a video profile to a prospective employer, I would ensure that I had practiced. Failure to prepare is preparing to fail.
Don’t apply for every job you see. Needs must may be the case sometimes, and anyone going for a job just to earn money I admire you but saying you want to be a recruitment consultant or an IT sales professional without understanding what the job entails or giving a clear explanation of why you want to pursue this career is poor practice. It demonstrates your lack of initiative and in both types of roles, you need this in abundance.
Lastly, don’t give up.
All good things come to those that wait might be the saying, but in this market they certainly won’t. The market is moving and if you stand still you’ll get forgotten.
Be active, be persistent but above all else sort out your shop front (CV/social profiles) before applying….